경영학 맥도날드의 글로벌 전략 (영문)

경영학 맥도날드의 글로벌 전략 (영문)

[경영학] 맥도날드의 글로벌 전략 (영문).pptx

목차 01 Menu in different countries. 02 Global strategies. 03 Multi domestic strategies. 04 Transnational strategies. 05 Conclusion. 본문 Global strategies 1.Standardization Product - 0.78 gram onion in Hamburger patty - 0.28 Cm frech fries - Under 9 patty in grill 2.Standardization Service - Quickness - cheap price Multidomestic strategies China - Redesign of the counter, chairs and desks. France hardwood floors, wood-beam ceilings, comfortable armchairs, More upscale sandwiches. Europe Changed logo's color 키워드 글로벌, 맥도날드, 경영학, 영문, 전략