마케팅 소셜커머스 쿠팡의 4P, SWOT, STP 분석 (영문)

마케팅 소셜커머스 쿠팡의 4P, SWOT, STP 분석 (영문)

[마케팅] 소셜커머스 쿠팡의 4P, SWOT, STP 분석 (영문).pptx

목차 01 What is social-Commerce? 02 About COUPANG 03 MKTG Strategy -4P, SWOT, STP 04 Conclusion 본문 Selling a product at a low price through an internet group purchase. Notifying the customer of cut-price goods. ↓ Purchase a Sale product by the deadline ↓ Promote the cut-price goods to SNS users. Type of Group Purchase -Need specifc number of Customer ↓ Using coupon after purchasing Social : community Network : relations Service : build up the foundation *Connecting the people *Immediate feedback *Exposure to new products *Greater viral *Larger market baskets 키워드 STP, 소셜커머스, SWOT, 마케팅, 쿠팡