경영학 델몬트 4P, SWOT 분석 및 전략 제안(영문)

경영학 델몬트 4P, SWOT 분석 및 전략 제안(영문)

[경영학] 델몬트 4P, SWOT 분석 및 전략 제안(영문).ppt

목차 1. Introduction 2. CEO's Lecture & Interview 3. 4Ps 4. SWOT analysis 5. Suggestions 본문 Interviews with the Keun-ho Kang, CEO of Delmonte Korea. What is Delmont's differentiation strategies to compete with several international firms producing fruits such as Dole, Sunkist, Zespri? * Marketing strategies to enhance brand awareness. * Providing various and high quality fruits products. * Advanced transport system. Domestic imported fruits(banana and orange) production is increasing. How do you think Delmonte will be affected by this situation? *Domestic imported fruits production need a lot of money and is insufficient to meet the domestic demands. 키워드 SWOT, 델몬트, 전략, 경영학, 분석