국제경영 SPA브랜드 H&M의 경영 사례 연구 (영문)

국제경영 SPA브랜드 H&M의 경영 사례 연구 (영문)

[국제경영] SPA브랜드 H&M의 경영 사례 연구 (영문).pptx

목차 SPA? About H&M Question 1 Question 2 Question 3 Question 4 Question 5 본문 about H&M "Fashion and Quality at the best Price" around 2,500 stores worldwide in 44 markets Around 94,000 employees Brands : H&M, COS, Weekday, Monki, Cheap monday No.1 user of organic cotton worldwide 2010 USD 4.5 million funding for "All for children project" Question #2. How does management at H&M use global branding and global product development to create and offer its fashions? How does the firm use marketing mix elements to market its offerings around the world? 키워드 국제경영, 경영, 브랜드, SPA브랜드, SPA