소비문화 루이비통 분석(영문)

소비문화 루이비통 분석(영문)

[소비문화] 루이비통 분석(영문).hwp

목차 1. Introduction Brand, Louis Vuitton 2. present situation in Korea 3. Why Koreans enthusiasm for Louis Vuitton 4. Consumption Class 1) The high class consumer sentiment about Louis Vuitton 2) The middle class consumer sentiment about Louis Vuitton 5. Louis caused many social, cultural and economic problem 6. Conclusion 7. Reference 본문 1. Introduce Brand, Louis Vuitton 2. Present situation in Korea Do you know 3 second bag ? 3 second bag is new word, which means that we can see Louis Vuitton bags in every 3seconds in the street in Korea. Walk down the road from South Korea, once every 3 seconds means that you can see the Louis Vuitton bag is a coined word. As you can see, Korean people really really love Louis Vuitton. Maybe that s why Korea is the first country has Louis Vuitton store in Airport duty free shop. When it comes to domestic luxury brands sales ranking, Louis Vuitton is the number one, and it is more than twice as much as Gucci. Even though, South Korean population is one-sixth of U.S population. but Louis Vuitton sales in korea is even 65 percent of the United States. 3. Why Koreans enthusiasm for Louis Vuitton ① There is no regular promotions. customers do not have to worry about depreciation. ② The brand s tradition, image and star designer Marc Jacobs In 1998, Louis Vuitton recruited Marc Jacobs. He was young but genius. Louis Vuitton embraced his creative idea. After that, every 5 years Louis Vuitton has growth in sales to double. ③ Anytime, anywhere bag goes well. Do not get tired design If one kind bag sold out, they stop to produce same design. As a result, customer will expect new design. Louis Vuitton has long history, good quality and do not get tired design. so many consumers receive satisfaction. Although it is expensive, it never go out of style. This is the best advantage. 4. Consumption Class 1) The high class consumer sentiment about Louis Vuitton The high classes think that they need a brand-name product to keep their reputation. As well, they said that they have a right to buy it cause they got a economical and social position by trying hard. 참고문헌 http://www.louisvuitton.com http://www.consumernews.co.kr/news/view.html?gid=main&bid=news&pid=259031 http://news.mk.co.kr/newsRead.php?year=2011&no=649875 http://news.nate.com/view/20111212n06426 http://joongang.joinsmsn.com/article/264/6871264.html?ctg= http://joongang.joinsmsn.com/article/891/6867891.html?ctg= http://news.mk.co.kr/newsRead.php?year=2011&no=702969 http://news.inews24.com/php/news_view.php?g_serial=624170&g_menu=022500 키워드 Vuitton, Louis, is