삼성전자와 LG전자의 SNS 전략 (영문)

삼성전자와 LG전자의 SNS 전략 (영문)

삼성전자와 LG전자의 SNS 전략 (영문).pptx

목차 1.INTRODUCTION Communication Management What is SNS ? New Trends of Enterprise SNS 2.CASE STUDY Analysis using Porter Five Forces model Competitive Strategy How enterprise SNS is adopted Success Factors Forecast the future 3.CONCLUSION Summary of the report Discussion 본문 ntroduction Communication Management : A change in management paradigm SNS is a platform to build social networks or social relations among people who share interests, activities, backgrounds, or real life connections. New Trends of Enterprise SNS Enterprise SNS Market is still at an early stage. Positive perception of SNS already has been high overseas. Analysis using Porter five model Figure 1. Market Share analysis of a smartphone market in Korea (the first quarter of 2013) Competitive Strategies of Samsung Differentiation Cost Leadership HIGH-QUALITY MANAGEMENT : Product testing with over 10 thousand criteria Applying standardized hardware Complete automation of process 키워드 영문, 삼성전자, 삼성