글로벌 SPA 의류 브랜드 자라 ZARA 전략경영(영문)

글로벌 SPA 의류 브랜드 자라 ZARA 전략경영(영문)

글로벌 SPA 의류 브랜드 자라 ZARA 전략경영(영문).ppt

목차 A brief description of Earlier stage) a. Summary of Proposal b. Summary of analysis1 & Summary of analysis2 (Evaluation criteria) a. Strategic requirements b. Operational requirements c. Operational performance d. Firm performance (Request for provider information) a. Statement of experience of provider 본문 ZARA's SWOT Analysis Strength - SPA Global Brand - Vertical integration of design and production - Rapid response system - Rapid product turnover (two weeks). - Take advantage of the store - Ensure premium image WeaknessRelatively high price policy (Innovative) - Inability to reproduce customer complaints - Low awareness - Our focus system Opportunity- Shared global trend - Fast Fashion market is booming - Fashion-conscious consumers Korea Threat SPA brands are competing fiercely - Design limitations - NO advertising strategy 키워드 전략경영, ZARA, 브랜드, SPA