Naver Band 마케팅 분석 (영문)

Naver Band 마케팅 분석 (영문)

Naver Band 마케팅 분석 (영문).docx

목차 1. Executive Summary 2. Introduction 3. Problem Identification 4. Research Objective 5. Exploratory Research 6. Data Collection: Questionnaire 7. SPSS Result 8. Solutions 본문 Summary The research aimed to measure the Naver Band's consumer perception within the Korean market targeting the university students in 20s. By gathering market information by secondary and primary research, our group wanted to find out the current situation of Band's repeat usages but not leading to actual usage. By the analyzing the data by the research, our group would like to provide suggestions to improve the problems identified. Firstly, we carried out secondary research to find the basic information about Naver Band. We wanted to know how Band is positioned in the market among the other SNS competitors. Also, we would like to know about the fact about Naver Band through news article, thesis and other sources. The exploratory research interviewed the focus group targeting Dongguk University students to find out general problems of Naver Band. Our group randomly chose students from Dongguk. The range of the research was wide enough to give us a basic framework for the current brand awareness toward Band and lack of repeat usage among the 20s. Then we decided our research objectives, and organized questionnaire based on these research objectives. Based on the identified problem found by the focus group, we constructed survey questions. This survey enabled us to find the specific knowledge about the problem and achieved our research objective. We tried to get as many surveys done in school so that our result can be more accurate. We operated these survey outcomes to SPSS, and lastly, suggested strategies based on SPSS results to improve on Band's current status. 키워드 마케팅, 분석, 영문