경제학 레몬이론(Lemon market theory)(영문)

경제학 레몬이론(Lemon market theory)(영문)

[경제학] 레몬이론(Lemon market theory)(영문).pptx

목차 Definition and Explanation Origin Dependent and Independent Factors Empirical Article in the Information System Literature 본문 1. Definition and Explanation <Lemon Market Theory> Such market will gradually deteriorate and it might even wholly disappear Example : INSURANCE market Potential Customers Better idea and knowledge Insurance Company 2. Origin The "lemon" problem was initially posed by Nobel Prize winner 'Akerlof' in his seminal article of 1970 Empirical evidence : market of used cars 키워드 레몬이론, market, theory, 경제학, Lemon