소비자주의와 광고 (영문)

소비자주의와 광고 (영문)

소비자주의와 광고 (영문).pptx

목차 1. Advertisement? 2. Consumer beware : advertising techniques 3. Purpose of advertisement 1) The familiarity factor 2) Positive association (1) Symbols (2) Celebrity endorsements 3) Be a better person! 4) But advertising doesn't affect me 4. Conclusion 본문 1. Advertisement? We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement tells the world something that has meaning 2. Consumer beware : advertising techniques One Commercials ↓ 15~30 Seconds ↓ Amount of time and money Although most commercials only take 15-30 seconds, an astounding amount of time and money go into their production. Marketing agencies invest a lot of money into research on the most effective ways to persuade consumers to buy their products. 키워드 소비자주의, 광고, 영문, 소비자, 주의